“A Crystal-Clear Brand”


Hūm watercare is a professional water care brand with product suctions and client needs on the brain. This new brand approached us with the idea of a brand that matched their enthusiasm and drive to always be the best, as well as gave them a fresh new look.

This logo and branding project was based around the idea of conveying strength through the copy and type selections, and using a powerful colour palette to drive home these elements of design. Green to evoke emotion, blue for trust.