Strategy, Creative, Video, Marketing
When Suzuki Canada asked how to elevate their online presence, the answer was a holistic marketing strategy tuned for performance in the Canadian market.
We continued to use strong insights into the Canadian market to ignite excitement around key sales periods and product launches. Our video team captured custom content showcasing Suzuki ATVs in the Canadian wilderness, paired with messaging strategically focused on key Canadian recreational activities. While our competitors declined, Suzuki sales grew 16%.
To relaunch the iconic Katana, Larche expanded upon the global assets to create a unique visual language for the Canadian market. Targeting riders from both the Katanas heyday and the new generation, our launch campaign increased Katana-related traffic by 80%. Today, the Suzuki Canada team have established themselves as online leaders within the global organization.