BRANDING, WEB, PACKAGING
Totally different from other available olive products, the founders of PachaMama set out to introduce Canadians to flavours as adventurous as the land from which they came. We worked with them along every step of the journey from the Andes to the grocery shelf.
We distilled PachaMamas fun, adventurous spirit into a visual language that swept consumers into a journey through Peru’s southern region of Tacna, where PachaMama olives are cultivated. The brand captured the adventure of their origin story with bold colours, patterns and the same hand-crafted authenticity that goes into every pouch. To take the brand to launch, Larche helped PackaMama say “Hola” online with a custom website, collateral elements and packaging across multiple SKUs.