Despite its size and rural heritage, the Town of Innisfil boldly embraces innovation. The Innisfil Accelerates initiative brought together community, technology and education to attract and grow startup businesses.
The Town of Innisfil worked with Larche to develop a comprehensive strategy for bringing the Innisfil Accelerates program to launch. First, we created a set of sub-brand guidelines for the Accelerates program that complimented the towns master brand.
These guidelines were used to build out the programs online hub, marketing collateral and environmental infographics installed in various municipal locations. We also produced custom video content showcasing both the business and lifestyle opportunities in central Ontario.
Creative, audience and channel testing was used to build a tightly focused content strategy for the launch rollout. Focused advertising using a combination of static and video content targeted at entrepreneurs in the immediately surrounding areas as well as more expensive and competitive markets in the GTA.