Good Green Earth
BRANDING, WEB, PACKAGING, VIDEO
My Good Greens is a brand on a mission to improve the quality of gardening practices with the adoption of responsible and sustainable practices and products. To do it, they needed branding that resonated with individual gardeners and large scale businesses.
Everything stemmed from the central motto “Love Your Dirt.” We created design elements inspired by rich and healthy soil, and a system of icons used across packaging SKUs and online.
Bold packaging design established a consistent line of products that stands out on-shelf and in the Amazon cart. To make learning sustainable practices easy for both beginners and the more experienced, we created a series of how-to videos explaining how to use the products, and the benefits of using compost and food waste over manufactured chemicals.