Canadian Mental Health Association Website Mock
Canadian Mental Health Association Case Study Mocks

Canadian Mental Health Association

WEB, VIDEO, MARKETING

The Canadian Mental Health Association (CMHA) York & South Simcoe turned to Larche to bring their donation initiatives online for the first time.

The objective was to drive engagement with qualified donors by featuring the stories of those that needed help and those that gave it.

To meet the objective of maximizing donations against budget spend, we developed a strategy that targeted the highest propensity of donors: parents, siblings and friends. We focused on capturing real stories that fostered a meaningful connection.

The campaign exceeded expectations with over 1.1M impressions and 8500 user interactions.

Like what you see?

If you are looking to add a long-term collaborator to your marketing strategy, we’d love to talk about it.