Canadian Mental Health Association
WEB, VIDEO, MARKETING
The York & South Simcoe CMHA turned to Larche to help them bring their donation initiatives online for the first time. We helped them connect with donors by telling the stories those that need help, and those that give it.
To meet our objective of maximizing donations against budget spend, we developed a strategy focused on resonating with the highest propensity donors: parents, siblings and friends. The solution was to tell them tell their own stories
Our video team interviewed “CMHA Ambassadors”: people who currently supported mental health causes because of the impact they had, or could have had, in the lives of their loved ones. What we got were touching, visceral examples of the difference each of us can make.
The campaign exceeded expectations with over 1.1M impressions and 8500 user interactions.